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FMCG training platform for sales, field and plant teams
Training challenges in FMCG
Margins depend on execution in thousands of stores. Training has to keep up with every launch, every promo and every new rep.
High field turnover
Sales reps and merchandisers change often, and every new hire needs weeks before working a route alone.
Constant product launches
New SKUs, promos and planograms every month. Training content is outdated before it reaches the field.
Teams that never sit at a desk
Reps, merchandisers and plant workers learn between store visits and shifts, on their phones.
Food safety and quality rules
HACCP, GMP and hygiene training must be done on time and proven in an audit.
Training for every FMCG team
FMCG sales training
Field reps learn the portfolio, pricing and negotiation, then practice store visits with a virtual buyer.
Sales training →Merchandiser training
Perfect store standards, planograms and photo checks in short mobile lessons.
Frontline training →Key account managers
Joint business planning, category management and tough retailer negotiations.
AI role-play simulations →Distributor teams
Branded academies for distributor and partner staff, with their own reports.
Partner training →Plant and warehouse staff
Safety, hygiene and equipment training for every shift and language.
Compliance training →New hires
Role-based onboarding paths that get people working on their own sooner.
Employee onboarding →How FMCG companies use Evolve
Product launch training in days
Upload the launch deck and product specs. Evolve builds a course and a quiz, translates them and sends them to every market at once.
Practice store visits with a virtual buyer
Reps rehearse listing talks, objections and promo negotiations, and get feedback on every answer.
Product knowledge in every pocket
Reps ask about specs, prices and promo terms and get answers from your own documents, right in the store.
Food safety training with audit-ready reports
Assign HACCP, GMP and hygiene courses by site and role, track deadlines and export records for audits.
Know which teams are ready
Results are scored automatically, so sales managers see real readiness, not just completions.
FMCG customer stories
“We use Evolve for assessments. The platform delivers objective evaluation, provides detailed behavioral insights, and significantly reduces assessment time while maintaining the quality and reliability of results.”
Built for global enterprise teams
SOC 2 & GDPR compliant
Enterprise-grade security, SSO and data residency options. Trust Center
20+ languages
Translate courses and voice-overs for every market in one click.
Web and mobile
The same training on desktop, phone and in your own branded app.
Works with the systems your teams already use
Frequently asked questions
Frequently asked questions
See Evolve for FMCG teams